Cannes Lions

AEROMOBIL FLYING CAR

AEROMOBIL, Bratislava / AEROMOBIL / 2014

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

Target groups:

a/ Daily commuting to work

b/ Short distance business and leisure trips

c/ Coverage of areas without the infrastructure

Market place:

Phase 1: Early adopters/luxury market

Phase 2: Mass market

Execution

The idea originated from the desire for freedom, a precious thing back in the late 1980's in the former Communist Czechoslovakia. It took over 20 years of research, design development, countless hits and misses, day-to-day solutions and re-work of what looked like wins. Four prototypes have been created until the current version. The shapes have changed significantly, and so have the materials and technologies used in the various versions, following the most up-to-date possibilities and industry innovations.

Outcome

On top of perfectioning the mix of utility, design and effectiveness, AeroMobil brings back adventure and individuality to people's mobility.

With our product, the final user is given a new environment and a new principle to explore and experience.

Transformation was the only way to connect the two traditional types of conveyance, providing "room" for their co-existence. A car transforms into an airplane and vice-versa, moreover during full operation.

AeroMobil is a new conveyance that gives people a new perspective in long distance mobility, for convenient, time and cost effective door-to-door travel. And in a sleek and eye-catching up-to-date design.

Similar Campaigns

8 items

MY CAR FOREVER

TBWA\HAKUHODO, Tokyo

MY CAR FOREVER

2014, NISSAN

(opens in a new tab)