Eurobest
PUBLICIS CONSEIL, Paris / RENAULT / 2022
Overview
Entries
Credits
Execution
As we wanted the audience to be able to identify and recognize themselves in the life situations presented and in the emotions portrayed, we had to make each scene as truthful as possible. Every car model, every interior, every piece of clothing was carefully chosen and checked, and every attitude, every relationship between the actors had to be perfect, as if caught on the spot.
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