To support the launch of the new Twingo, we rolled out a boldly unconventional pan-European ad campaign made up of two TV commercials. Both upbeat and unexpected, the campaign provides an ideal showcase for a most unusual car.To win over a younger clientele while getting a smile out of their elders, Renault offers a novel, tongue-in-cheek take on family relations that highlights the importance for everyone today to be able to “let it all hang out”.