Our consumers demand brands to help them improve their quality of life, not only with products, but also by making them feel better, entertained, which is why we worked together with Renault to bring them much closer to what they need, with value propositions related to current topics, because we understand that experience is mandatory.

From a strategic point of view, we thought that innovation would be a vital pillar to generate a positive and memorable experience. In line with this premise, we chose virtual reality as the point of contact. Thanks to immersive experiences of this kind, we can create strong ties and the opportunity to live stories and events as never before, immersing the consumers in the world of the brand, inviting them to discover its true essence. Thus, we established a very powerful, intimate link that gets more impressive as it becomes more powerful.

In light of the participation of the Duster Dakar Team in the 2016 Dakar Rally that Mobext, the agency, developed a virtual reality app that makes it possible to experience the sensation of being Emiliano Spataro's co-driver in his SUV during the competition.

The Renault VR app is an invitation to accompany the Argentine driver in the 2016 Dakar Rally.

It provides the users with a 360-degree view of the interior and exterior of the vehicle, and allows them to experience with extreme realism the feeling of driving on sand and participating in the most challenging race in the world.

In order to get the most out of the app, it is necessary to have the cardboard viewer: a cardboard gadget that makes it possible to experience that virtual reality thanks to its 40mm focal lens.

The app is available for download from PlayStore.

+ 53,294,385 total impressions, concentrated in the main news websites from the City of Buenos Aires, Greater Buenos Aires and the Argentine provinces, programmatic media, mobile games and Google Display Network.

+ 2,136,851 Clicks + Views + Engagement.

+ 3.5K Mentions.

+ 95% of engagement achieved through devices (mobile phones + tablets).

RENAULT VR, the virtual reality app, had:

+4,960 final downloads during the campaign, with different devices and operating systems.

In the last month, Renault was the brand that got the most new followers in Argentina, surpassing Peugeot (1,374 followers vs. 1,179 followers for Peugeot).

The comprehensive campaign achieved 76% coverage in the target.

We created the first local virtual-reality experience for the car industry.

The campaign had a positive effect on the brand’s reputation in relation to the event.