Cannes Lions
PUBLICIS MEXICO, Mexico City / RENAULT / 2011
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As stats show, every 4 seconds a car accident happens due to driving without having your full attention on the road. But if your attention is on the road, everything is going to be alright.In Mexico, talking on your mobile while driving, although forbidden by the law, is a common practice, as a real fee or punishment for this is not enforced. A culture of responsible driving with full attention on the road isn't deeply established in Mexican society and is still a problem as people can't foresee the consequences of this.
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