Cannes Lions
WE ARE SOCIAL, Paris / RENAULT / 2017
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The « Zone » is the mental state of mind everybody feels during a moment of bliss, a moment of peak performance…
432 Hz is the perfect, universal frequency found everywhere in nature (the sound equivalent of the golden number).
This film shows, as well by the image as by the sound, what the « Zone » is and how we reach it.
In the first part of the film, we observe different people (mechanics, car owner, pilot…) in meditation on a frequency of… 432 Hz. Note that Buddhist monks also meditate on this frequency.
After a sound transition where the meditation becomes the sound of engines, we experience the « Zone » through a very rhythmic and sporty automotive sequence intersected with inserts intended to make us feel this particular moment of bliss.
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