When you listen poorly, you need someone else to repeat things to you many times.

These radio spots explore a funny way to show this and in a real-life context. We presented the spot as if it was an everyday situation where repeating a phrase was the usual thing to do. But then, surprised the audience by hacking the media (or situation) and showing how the same thing happens when you have a hearing condition, people have to repeat everything to you. And then we followed up by offering our solution; using Phonak hearing aids to avoid it.