Cannes Lions
WUNDERMAN, Zurich / SONOVA / 2011
Overview
Entries
Credits
Outcome
So far the campaign has turned out to be a great success. Shortly after introducing the new hearing aid, “Seven” was in high demand at acousticians and received positive feedback from consumers. Online banners and search continue to drive efficient clicks to the website, which, along with the direct mail campaign, are generating the majority of leads. TV and print equally have had a significant impact, with 50% of online visits coming from direct search.
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