The “Get on” campaign was implemented during the build up to BMW Motorrad’s start-of-the-season-event. From the end of February until the event in March, the campaign used brochures, print-ads, billboards and direct mailings. Not only in Germany but around the globe.

Our solution to this task was our "Get on" campaign. It features highly dramatic images of riders taking huge leaps to get on their bike. We developed this design out of the idea that after a long winter, every rider feels such an enormous longing for his bike, that he can’t even hold it back any more, generating unbelievable powers, which are then released by this giant jump onto his bike.

The campaign was a huge success. More than 120,000 riders attended the events at their local BMW Motorrad dealers. That’s an increase of 45% to last year. Testride bookings even increased by 55% in comparison to 2010.