Cannes Lions
RESTAURANT
RUF LANZ, Zurich / HILTL / 2011
Overview
Entries
Credits
Overview
Execution
Using a specially designed branding iron, sausages, chicken breasts, fillets and steaks were branded with the message “Tomorrow enjoy HILTL”.
Outcome
More than 6,000 pieces of meat were branded in midsummer of 2010. The promotion became a talking point in Zurich. Hiltl Vegetarian Restaurant was booked up for 9 weeks after the promotion ended.
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