Cannes Lions
OGILVY & MATHER, Gurgaon / ITC FOODS / 2011
Overview
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Credits
Outcome
Sent to over 5000 respondents that included ambassadors of diplomatic missions, corporate heads and top spenders of the hotel’s loyalty programme. Against a target of 50% covers on weekdays and 70% on weekends, the Direct Mailer resulted in 92% covers on weekdays and was over booked on weekends.
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