Cannes Lions
DAVIDANDGOLIATH, Los Angeles / HARDEE'S / 2012
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This TV spot features a young man enjoying his comforting breakfast in a slightly uncomfortable situation. We witness a quirky family seemingly posing for a family photo in the park. As they smile and say “cheeeeese,” we wait for the camera to snap. It never does. We soon find out that they are not taking a picture, yet instead, merely admiring the young man’s delicious Made From Scratch Cheddar Biscuit.
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