Cannes Lions

RESTAURANT

OGILVY & MATHER, Gurgaon / ITC FOODS / 2012

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OVERVIEW

Outcome

The Mailer was hand delivered to a handpicked clientele of 200 from the diplomatic community, the discerning and the cognoscenti. Curiousity aroused by the mailer turned into intent. Over 177 of the recipients booked reservations. Today, the Tea Ceremonies account for 7% of West View’s revenues and 3% of the hotel’s revenues.

Not only are afternoons at the West View a hub of activity, but demand for the mailer reached a point where it is now on sale as a souvenir.

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