When Daimler AG asked us to relaunch their corporate website we faced a typical challenge: How can a global corporation present itself emotionally in the digital world without constantly featuring the topics and products of its individual brands?

As one of the leading producers of automobiles worldwide, Daimler is a well-established brand; however, the strength of its sub brands Mercedes and Smart makes it even harder to create an independent digital presence for the parent company.

Usually, this dilemma leads to one of the following scenarios:

A corporate website which predominantly communicates numbers, facts and news. Or a digital presence that serves simply as a reservoir for content of the individual brands.

None of these scenarios could possibly meet the requirements of the new Daimler.com.

The new Daimler.com needed to be created from scratch – with the aim to visually as well as conceptually surpass its sub brands and deliver to current user expectations. Emotional imagery and premium video content create a bold visual language while an intuitive navigation and optimized structure ensure a great user experience on all devices.

The new Daimler.com surpasses competitor’s corporate websites with its unique approach positioning Daimler as the leading brand in the automotive industry.