The film starts showing the Brazilian famous model Gisele Bundchen walking on his back. We realize that all the scenes are all in rewinding. We see in sequence other women also in rewinding, with a lipstick, a mascara etc. Then, enter a sign on the screen and the voice of Gisele Bunchen and the other women saying, "I don’t need it". Meanwhile, we see scenes of them dropping their beauty products. Then, all the scenes are in the right direction, enter a new sign on screen and we listen the women saying, "but I want it". And we see all the scenes in the right direction, showing beautiful women using their makeup. O Boticário.