Since they were collected and made into a book in the 1850's, the Norwegian Folktales have become a part of the Norwegian heritage.

On the other hand, Freia Milk Chocolate is also an old tradition in Norway. So when Freia Milk Chocolate was launched with a new and fresh twist (yoghurt, wild berries and granola), we came up with the idea to rewrite the old folktales, and give them a new and fresh twist.

Implementation: Briefing of authors, client approval, recording in studio + sound design, podcasts delivered to platforms.

Timeline: February 25 - April 4, 2016

Placement: iTunes and Soundcloud

Scale: Web-banners, mobile-banners, Facebook and audio-outdoor

Engagement: 97000 played minutes after two weeks.

5000 subscribers in iTunes Norway which is quite high in the category Entertainment & Humor.

3030 listenings on Soundcloud

Reach: (Facebook only)1,2 million (=55% reach)

Total campaign reach vs KPIs have not been presented to us yet.

Impact: Total campaign impact have not been measured yet.