Online campaign in two phases: first an independent organization looks to save Fermin through the donation of one million clicks. As a teaser, this stage doesn’t specify anything about Fermin, the brand or product. The second phase solves the question about Fermin, and reveals his relation with the brand trough various interactive experiences.The objective was advertising the deodorant and its most important attribute: the formula of one million active molecules, making the user interact with the brand. The predominant target were men from 18 to 25 years with an extremely active life, who want to feel secure.