Cannes Lions

RICOH RECYCLING COMMITMENT

LOWE NEW YORK, New York / RICOH / 2007

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Outcome

Response was overwhelmingly positive, directly involving Ricoh’s customers and 75,000+ employees in the company’s environmental efforts. Visits to ricoh.com/environment also increased significantly, providing an efficient way for Ricoh to discuss global environmental issues with more people around the world. Due to the success, Ricoh will now distribute the notepads at their Annual Dealer Meeting as well as to the 1,500 participants from over 47 countries during their sponsorship of the 2007 International Science and Engineering Fair.

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