Japanese people love taking photos. The percentage of families owning digital cameras is about 90%, and 30% of all families have more than two cameras. There are photo booths, called 'Purikura', everywhere, where anyone can make photo stickers of one's own face instantly. Young people enjoy making and exchanging photo-stickers as an important part of their culture.On the other hand, making photo-animations is very difficult for them, because it requires a special machine.

Ricoh is a popular brand among the people with a creative mind who enjoy photos. People with a creative mind have a tendency to have self-promotion in mind. We could make word-of-mouth promotion on the web if we made a place to create and exhibit their crafts.

It generated press and blogs picked up on the site and brought creative users to create their fotocomas.Because those creators promoted their fotocomas by using a built-in Twitter function and on their blogs, new users came to the site to craft their fotocomas.

The result was 46,000 people visited and recorded 400,000 pv.