We chose to confront our target group with the issue of body-odour at a place where it’s especially relevant: In the elevator on the way to work. At 32 major companies all over the UK.With life-sized stickers of people holding their nose and pressing themselves with disgust against the elevator’s wallOnce the elevator’s door shut, the question appears: "Using the right deodorant?" And the solution: In form of the Right Guard packshot. To support the campaign Right guard Deodorants where distributed amongst the washingrooms of the participating companies.

The results where better than expected. Not only did the stickers immediately become the talk of the office but RightGuard received hundreds of thank-you-letters (from people who suffered from their colleagues odour) for raising the topic in a humorous way. Many workers also took the opportunity to fool around and take their own fun-pictures with the characters of our stinky-elevator stickers. Posting them on the internet and sending them via MMS and creating a buzz even beyond the participating offices.