Cannes Lions

RISE OF THE GUARDIANS YAHOO! HOMEPAGE TAKEOVER

THIS IS TOMMY, London / PARAMOUNT PICTURES INTERNATIONAL / 2013

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

For the theatrical release of Dreamwork's Rise of the Guardians, we created a Yahoo! Homepage takeover with 5 different versions. Each version was based around one of the 5 Guardians from the movie. Each character was introduced through an elaborate synced MPU/Float/Skin. Users were able to expand the format in the unique style of each character. Designed and built with localisation in mind, the format ran in 7 different territories worldwide.

Similar Campaigns

10 items

TRANSFORMERS: AGE OF EXTINCTION MOVIE

MEC, New york

TRANSFORMERS: AGE OF EXTINCTION MOVIE

2015, PARAMOUNT PICTURES INTERNATIONAL

(opens in a new tab)