Movie-goers like to be captivated.

How could we cut through and make something truly interactive, realistic and different?

Using the idea behind the film – the emergence of a new country and its General – we pretended that General Aladeen had bought Yahoo!.

We blurred reality and fiction with exclusive editorials, new logo and homepage, Aladeen Search and general mischief.

It became less of a homepage takeover, more of an invasion.

10 million users reached.

700 million editorial impressions with four million video streams.

Over 83 million+ ad impressions.

Global box office gross $200m.