Success:“The Pizzananny” is not just the solution for a well-known problem concerning the pizza baking process. (“How is my pizza doing in the oven?”) It shows that the brand understands the target group and their problems. It proofs that an old brand like Dr. Oetker is familiar with new media solutions. And it builds a direct connection between the brand and the young and technic friendly target audience of frozen pizza– emotionally and of course physically while people watch the 20 minutes video.

Launch and Implementation:“The Pizzananny” was launched with a QR-code on the pack of Dr. Oetkers frozen Ristorante pizza. A short instruction next to the code explains how “The Pizzananny” works: 1. Pre-heat oven 2. Scan code 3. Start videoThe QR-Code guides the user to the landing page www.pizzananny.de to get the video stream. Of course it is also possible to visit the landing page directly, without using a Smartphone. Simply go to www.pizzananny.de to check out a video description of “The Pizzananny” and the streaming videos for the 5 most popular Dr. Oetker Ristorante pizzas.

“The Pizzananny” delivers streaming videos for the five most popular Dr. Oetker Ristorante products directly to your smartphone. Simply scan the QR-code on the pack and get started. The videos show in real-time, what’s going on in the oven.So you can lean back and keep an eye on the baking process, without getting up every minute to check your pizza. And if you don’t have a Smartphone, simply go to www.pizzananny.de and stream the video from there. This way, “The Pizzannny” uses digital technologies to solve an age-old problem, every pizza-lover knows very well.

“The Pizzananny” is not just the solution for a well-known problem concerning the pizza baking process. (“How is my pizza doing in the oven?”) It shows that the brand understands the target group and their problems. It proofs that an old brand like Dr. Oetker is familiar with new media solutions. And it builds a direct connection between the brand and the young and technical friendly target audience of frozen pizza – emotionally and of course physically while people watch the 20 minutes video.