Dr. Oetker is the number one baking brand in Germany, where they’ve been making recipes with their products for over 125 years. These days, traditional recipe books are being replaced by mobile devices in the kitchen. But with many more mobile devices helping us to bake, the problem is their screens don’t go particularly well with working hands covered in flour, egg, butter and chocolate etc. We aimed to use technology to solve this problem and by doing so associate the traditional brand of Dr. Oetker with innovation once again.

The app was launched on the apple app store and Google play store for Christmas, which is one of the most popular times for baking in Germany. Each recipe is brought to life by a series of short (2-4 second) looping film steps. Once in the app, the user only has to push the BAKEMODE button within a recipe to begin the magic. Thanks to technology that detects the hand movement of the user through the device’s camera, bakers are able to navigate a recipe like never before.