Fight positively against a common stereotypes towards autistic kids : "They are locked in their bubble".

Chewing and blowing bubbles with gum are things everybody does, so we use the bubble gum as a metaphor to make people realize that differences could be simply burst. Through a simple act we demonstrate their need to be in contact with non autistic people to progress.

3 weeks before the world autism awareness day, we broadcasted a film on national TV and released a national outdoor campaign to promote the Happy Blue Day event.

We also launched a playful web app where people could chew with the "Magic Blue" gum to show their support for Ninoo.

Thanks to several powerful activations, The Happy Blue Day Event the 2nd of march showed that creativity can bring people together, autistic or not.

ITELE choose our campaign to talk about autism global issue through 20 min reportage

Grand Journal canal + group place our Tv Spot in prime time

Celebrities, bloggers, mothers and fathers interact with our tweet and app

Film counts more than 300 000 views on web in 2 weeks

27 millions of contact on TV

Almost 23 000 participants to the web app

100 000 euros invested in the project by Malabar

More than 600 000 euros media earned of visibility for Ninoo.