Cannes Lions
KING JAMES, Cape Town / EUROPCAR / 2013
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Description
Everyone hates car hire. You just want to skip the travelling and get to the holidaying. What if how you got there was as fun as when you got there? Introducing Europcar Roadtripper. An app containing hundreds of secret road trips across South Africa created by the very holidayers who drove them. Your holiday starts the moment you get in your car not when you get out of it. Find a road trip. Create a road trip. Share a road trip. Print a road trip. Download a road trip. The journey was never as important as the destination. Until now.
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