Cannes Lions
CONILL SAATCHI & SAATCHI, Los Angeles / CONSULATE GENERAL OF ARGENTINA IN LOS ANGELES / 2014
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In this spot, a young man’s life is ruined because his father is a fan of the wrong movie. The idea is based on a reality. In Latin American countries, parents actually name their children after movie characters, such as James Bond, Batman, Superman, etc. Our spot tells a true story of one of them.
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