Cannes Lions
PUBLICIS CONSEIL, Paris / ORANGE / 2010
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In August 2009, Orange moved a stage further in their communications for 15 to 24-year-olds, launching the "Orange RockCorps" project. Orange RockCorps is an opportunity for people to change the things around them and to attend a unique concert in France. The concept is simple: individuals needed to give just four hours of their time to an Orange RockCorps partner association project near their home. In exchange, they received a ticket for the year's biggest concert at Paris' Zénith venue (with Busta Rhymes, David Guetta and Sefyu). Tickets were not on sale for the event, nor could they be won in any competition.
The 3 short films transfer us to the heart of a "tribe" of young people, dancing and carrying out volunteer work at the same time.
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