Cannes Lions

TRACK WITH SELFIE

R/GA, London / TURKCELL / 2015

Overview

Entries

Credits

Overview

Description

Diabetes is a global epidemic. In Turkey it affects 1 in 7 adults and contributes to 1 in 3 deaths.

More young people are receiving diagnoses every day. Many become depressed, and skip their treatment routine.

Turkcell, Turkey’s leading technology innovator, set out to make a difference with a brand new way to record diabetes data.

TRACK WITH SELFIE is the first socially connected diabetes app that syncs with your Instagram account making

it easier and more fun to monitor the condition.

The app has been tested in a year-and-a-half long trial and the results have exceeded expectations.

Treatment compliance increased by 54%. Blood sugar levels decreased by 27%. Complication forecasts decreased by 37%.

Execution

The solution is comprised of a wireless blood meter that connects via Bluetooth to a smartphone and automatically logs readings to the app. The app maps the blood level readings to images from Instagram creating an immediate visual diary for the condition. It can also publish the images with overlayed blood measurements to social channels.

Outcome

The solution has been tested in a year-and-a-half long trial with 200 patients at Istanbul University. The results have exceeded expectations. Treatment compliance increased by 54%

Blood sugar levels decreased by 27%. Complication forecasts decreased by 37%

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