Cannes Lions

ROCKLETS CHOCOLATE CANDIES

LEO BURNETT ARGENTINA, Buenos Aires / ARCOR & CO. / 2009

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Overview

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We are in a stadium exactly like the Azteca stadium, where the 1986 World Cup match Argentina-England was played. The difference is that the Argentinian players are Blue Rocklets chocolate candies.

We see a Blue Rocklets dodging several players of the opposing team, copying Maradona's legendary movements, until he dodges the goalkeeper. Suddenly, when he is about to kick it in, a huge human hand takes it away and eats it. Opposed to Maradona, the Rocklets does not score the goal. Super: The beginning of the history of a Rocklets is very close to the end.

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Y&R BUENOS AIRES, Buenos aires

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2016, ARCOR & CO.

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