Cinema, TV and digital pieces were created for distribution in the Ashes and Snow exhibition in New York, Santa Monica, Tokyo and Mexico City. Colbert’s stunning imagery was the featured emphasis on collateral.

We reproduced his remarkable photos with exhibition details and a subtle Rolex Institute logo. Press response and publicity was unprecedented. On Mexico City’s opening night, 2,500 guests attended. Over 100 million press impressions were generated. TV Azteca (Mexico), Televisión, the largest television station in Mexico drove event traffic, reaching 13 countries in Central and South America. Ultimately, Mexico City realized eight million attendees in four months.

The once-in-a-lifetime experience of Ashes and Snow garnered unprecedented press response and publicity. The goal to reach more people at each showing was realized.

In Mexico City, the first few days were overwhelming. Each week drew in about 500,000 people compared to approximately 31,000 attendees at previous exhibitions.

Colbert’s work and the support of the Institute were widely promoted in on- and off-line media in North America, South America, Europe, Asia and Africa. Most notably, ten million people on three continents have experienced Ashes and Snow – making it the most visited exhibition by a living artist in history.