The film that we created ran on National Geographic and BBC globally. Due to restrictions in certain countries we created 2 versions of the film. The original version included a segment that showed Rolex’s involvement with the Trieste dive, the alternate did not. When we aired the alternate version, we ran a 90-second commercial during the broadcast that talked about Rolex’s involvement. We ran the original version in China, South America, Eastern Europe and on Rolex owned digital channels. The alternate version primarily ran in Western Europe and the US.

We created a documentary series that could tell these stories and distribute them globally, initially through broadcast channels and eventually through digital channels. Our first documentary, the Deepest Dive, was largely interview driven. Over the course of a few months the team set out to interview the experts of underwater exploration, and those associated with the dive itself. We started by having special screenings in Explorer’s Clubs around the world and distributing DVDs of the film to the influencers in the media. Then there was a promo that was aired on BBC and National Geographic to drive awareness of the air dates. The air dates were also on the BBC and National Geographic websites. The Deepest Dive aired on the BBC and National Geographic on average three times in 19 countries. It is currently on the Rolex YouTube channel and a part of a special Exploration issue of Rolex’s magazine that is available though iTunes. Retailers are also able to give DVDs to key customers.

The Trieste documentary aired over 60 times in 19 countries, and has been viewed by millions. The film has been well received by the Rolex jewellers and key customers around the world.