Cannes Lions
Y&R MADRID, Madrid / ACCION HUMANITATIS / 2017
Overview
Entries
Credits
Description
ROOFLESS HOMES. Mailboxes that can give people a real and proper home.
We placed more than 30 mailboxes as visual symbols of the real homes of real people.
Anybody could easily donate to these mailboxes via wireless bank transfers or by scanning the code with their phones. This redirected you to the website and, in just one click, you could make a real difference.
We also used the video to encourage people who didn’t pass these mailboxes to donate and find out more about Roofless Homes.
Execution
We placed more than 30 mailboxes as visual symbols of the real homes of real people.
Anybody could easily donate to these mailboxes via wireless bank transfers or by scanning the code with their phones. This redirected you to the website and, in just one click, you could make a real difference.
Outcome
More than 1,000 new members of Acción Humanitatis within the first week.
More than €8,000 of donations raised within the firsts days.
Acción Humanitatis is now financing a shelter apartment for the ones that need it the most.
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