To maintain capabilities in line with innovations in technology the Australian Defence Force (ADF) needs to keep recruiting smart, young people.

The problem is the next generation don’t see the military as a smart career meaning mass communications through mainstream media are ignored.

So we created VR experience, using innovative technology to better learn about them to directly serve them job information they are actually interested in, to get them to want to join. And to increase their likelihood to join by getting them to complete an ‘Expression on Interest’ form, the first step in the application process.

This isn’t a 360 video, it’s a true VR experience that’s completely interactive, tracking everything you do to serve custom job recommendations directly in the experience. We also served custom post experience messages based on the data we captured in VR.

VR game designers collaborated with the military every step-of-the-way, from scoping, to design, to testing, to make the experience as realistic as possible.

Every asset was built from scratch. Working with the military means everything has to be 100% accurate from the designs and scale of the tech down, to the print on the camo uniforms.

To on-board players into the experience each stage developed with increasing complexity and hands on interactivity.

This VR game was created to be more than a one-off activation. There are 9 custom designed kits giving specialist teams the scale to deploy the experience nationally, at universities and career expos.