Cannes Lions

ROPPONGI HILLS

HAKUHODO, Tokyo / MORI BUILDING / 2004

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Announcing the opening of 'Mori Art Museum (MAM)' located on the top floors of Mori tower, the landmark-tower of Roppongi Hills. Abbreviation of 'MAM' inspires phonetically similar word, mom. Using this motherhood, the story tells that Mother-ship of image characters comes down to the top of the Mori Tower.

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