Cannes Lions
ARNOLD WORLDWIDE, Boston / ROYAL CARIBBEAN / 2001
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Description
We designed the microsites as an extension of the television campaign - but taken 10 steps further. Through the media-rich use of streaming video, Flash and still photography, we've broken the mold of travel sites and throw the user right into the middle of a cruise adventure. From parasailing over the Caribbean to club hoppin in Copenhagen, these sites are soaked with everything to jazz the users about cruising with Royal Caribbean.
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