'The Banter Banner' featured a scrum. We embedded Facebook 'likes' on the banner so people were invited to share their passion by 'liking' one of the teams.The scrum moves with every 'like'.The Facebook 'likes' generate posts with added comments from the users about their favourite team, encouraging more people to join the game.And with that a new and already engaged audience was driven to the ads.By adding social tools - and a little rugby bantering - we managed to recruit people to actively look for and interact with our banner.

Results were well beyond the client’s expectations with more than 70,000 visits - even with an insignificant media drive - 11.76% registering for the promotion and people spending on average around 4 minutes on the site.

The videos are literally covered in people’s tags, capturing the emotion of the game under the MasterCard brand. Even the banners got more than 2,000 Facebook likes.