Cannes Lions
FOREVER PICTURES, London / VIRGIN / 2016
Awards:
Overview
Entries
Credits
Description
Inspired by videos of freedivers he saw online, director Charlie Robins' mind was set: the video would be an exploration of underwater love. The setting promises the tantalising duality between what is very familiar – a couple seeking each other out across an expanse of space – and the seeming impossibility of the action they're taking.
Charlie contacted two of the world's leading freedivers to collaborate, and with an award-winning underwater videographer his team was complete. Much careful storyboarding and several days' filming later, Charlie's vision immerses the viewer deep into an alternate reality, one in which gravity and human endurance have no apparent limits.
Execution
Element: Music Video
Placement: Youtube
Dates: 17/09/2015 – ongoing
Outcome
To date, the video had has (through its official Youtube page):
163,664,466 views
668,810 likes
24,620 comments
6,100 worldwide websites linking to the video
Additionally, 1,234,814 views for the Making Of behind the scenes video
Similar Campaigns
12 items