Cannes Lions

Runnin'

FOREVER PICTURES, London / VIRGIN / 2016

Awards:

1 Bronze Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

Inspired by videos of freedivers he saw online, director Charlie Robins' mind was set: the video would be an exploration of underwater love. The setting promises the tantalising duality between what is very familiar – a couple seeking each other out across an expanse of space – and the seeming impossibility of the action they're taking.

Charlie contacted two of the world's leading freedivers to collaborate, and with an award-winning underwater videographer his team was complete. Much careful storyboarding and several days' filming later, Charlie's vision immerses the viewer deep into an alternate reality, one in which gravity and human endurance have no apparent limits.

Execution

Element: Music Video

Placement: Youtube

Dates: 17/09/2015 – ongoing

Outcome

To date, the video had has (through its official Youtube page):

163,664,466 views

668,810 likes

24,620 comments

6,100 worldwide websites linking to the video

Additionally, 1,234,814 views for the Making Of behind the scenes video

Similar Campaigns

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