Despite being a brand that invests in technology and design, Olympikus was poorly recognized by the runners. With the blind test we proved in a striking way that we are among the best in the segment, in addition to using the image of a great athlete to prove and give the endorsement. Besides, using Brazilian celebrities and fans of other brands as new tests protagonists also took part in the release strategy and dissemination of Olympikus’ new era.

Conducting a real blind test, with references of Paralympic sport, we created a unique and forceful way of proving Olympikus’ competitiveness on the world stage. In addition, the event was covered by specialized web portals throughout Brazil. Also challenged celebrities related to running and even fans of other brands to test Olympikus, involving several public layers, bringing interactivity to the project.

We proved that Olympikus belongs to the world top 3 of the best running brands. In addition, the project had over 29 million views; it made headlines in the main specialized magazines and web portals in Brazil, with more than 141 million impacts, 46 million interactions and helped to increase sales by 54%. But most importantly was to transform Olympikus into a reference in the world of running.