For the launch of Diesel's first perfume: Fuel for Life, the brand assigned us the task of creating, designing and producing its new brand image and e-business website along with the entire online media campaign. Diesel Fuel for Life is the fragrance for those who wish to feel alive. the concept of the website enables users to sample the interactive BE ALIVE experience.Through this web 2.0 oriented, web users discover the fragrances (both for men and women) and the brand via 4 hands-on and multi-user experiences.- Open to the unknown: in a 3D universe, web users see themselves evolving in the same interface. The objective is of course to dare to approach a complete stranger in the park.- Free your imagination: web users are invited to participate in the creation of a collective work of art. They are provided with a sophisticated drawing tool, enabling them to formulate their deepest desires. Once complete, the result will be exhibited in a gallery on their website with which web users can fully identify.- Tell the world you’re alive: web users are invited to answer the question "Are you alive?" Shrieks of joy, hysteria or testimonials are recorded by web users via webcams, mobiles phones or cameras.- Let your senses go: web users are invited to view the Diesel trailers in a cinema screening room and let their imagination go wild, imagining their own version of the Fuel for Life story.The site also allows discovering both perfumes for women and men, throughout detailed bottles presentation, fragrances and complementary products ranges.The webuser has the opportunity to customize perfumes bottles via a new generation of e-business application.Customers are entirely free to choose the colour of the leather, Diesel logo, its printing mode, and to view the end design using a 3D real time interface. In the image of its unique range of clothing, Diesel wished to create a perfume that could offer customers a unique bottle (with 150,000 different combinations possible).