Saab asked us to conceive a microsite for its all-new 9-2X, an important growth model for the demographic-sensitive brand. Designed to generate buzz and capture leads for future marketing, the site was built in flash to capture the energy of the target audience demographic – younger than that of a traditional Saab driver. A typical main navigation is bolstered by a second navigation area which allows you to customise the road surface you drive upon and the music you listen to while driving. The site is well on its way to beating all projected result (specific results are proprietary).