Cannes Lions

SAAB 9-5

LOWE BRINDFORS, Stockholm / GM / 2006

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We see a forest in wintertime. It's deepest darkest Scandinavia and we're in the wilderness. Animals roam this part of the forest and in this magical, almost mystical place the forest is alive with eyes in the darkness. We see eyes, two sets of eyes, but it's ambiguous. Eventually the eyes do come together on a frozen road. Two entities that are Scandinavian to the core. A Saab 9-5 and a forest Lynx together - for the briefest of moments and then they are gone. Not all Swedish animals live in the forest.

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