Saab created a new concept car. As only one prototype existed, for most people, the website provides the only opportunity to see the car. It therefore had to let the user explore the Aero X in great detail in a way that’s as unique and innovative as the car itself.Objective:Create interest in the Saab Aero X concept car, and provide a glimpse of how Saab views the future of automobile design, performance and technology.Communicate two key Saab brand values: aircraft heritage and Scandinavian design.Targe group: Saab’s core audience of progressive individualists, and journalists.