Cannes Lions
SAFE KIDS BRAZIL
TALENT, Sao Paulo / SAFE KIDS / 2014
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Overview
Entries
Credits
OVERVIEW
Execution
As we use GPS to talk to drivers inside the car, we got them to do the most important for the campaign: step on the brakes and thus save children.
Outcome
We made a very low investment with an in-app campaign on Waze. The results were immediate. Accidents in the city of São Paulo, Brazil's largest city, decreased 13%.
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