Spikes Asia

SAFETY HACKS

TBWA\HAKUHODO INC., Tokyo / NHK / 2018

Awards:

1 Shortlisted Spikes Asia
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Presentation Image
Case Film

Overview

Entries

Credits

Overview

Background

"A nation of earthquakes"

20% of major earthquakes that happen on the planet are in Japan.

If we include minor quakes, Japan experiences up to 6000 earthquakes a year.

This is why we have extensive know-how of disaster survival,

utilizing everyday products to protect ourselves.

So we set a mission to spread this knowledge across the world.

Execution

"Always there, when we need it most"

The videos are available on our website and smartphone for everyone to see even during a disaster. We regularly aired the videos on TV in Japan to expand survival awareness. We also translated them into 6 languages and shared them to the world through the official social media accounts of NHK WORLD. We also organized workshops around Asia so participants can experience the disaster survival ideas.

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2023, NHK

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