Situation: In Japan, many children struggle with one of the main subjects --- Science.

Brief: We need to communicate in an entertaining way the wonders of the human body to children who have short attention spans.

Objective: Reach 1,000,000 viewers (1% viewer rating)

We made a fictional company called "ORGAN," introducing each organ like the company's original product and explaining how it works in a simple way. By creating 16 short films about 10 organs, we were able to straightforwardly engage children with short attention spans.

We focused on creating the films with eye-catching gimmicks while introducing the names and functions of the organs in a concise way.

From December 22, 2018 to March 25, 2019, the 16 ORGAN TV spots were aired within the "BODYPEDIA" program, which was broadcasted across Japan through the network of national broadcasting NHK.

The TV spots reached over 1,000,000 viewers in Japan.