Christmas jumpers a “new tradition”, what’s a universal tradition of the family Christmas that we could play with? Dad Dancing.

Christmas jumpers would turn dad dancing into something amazing.

We hunted across UK for Dads in their 50’s who could “bust a move”. We formed a band called The Christmas Jumpers, and choreographed a dance routine to a dubstep remix of Tchaikovsky’s Dance of The Sugar Plum Fairies.

Everything designed for “WTF” response with a Facebook audience – make this look like a captured moment from a school hall Christmas concert.

2 million views in two days. 28million views in 3 weeks.

Film had EVEN MORE SHARES THAN LIKES on Facebook. SHARED OVER 1/2 MILLION TIMES.

THE MOST SHARED AD IN THE UK FOR A WHOLE WEEK IN DECEMBER. The Telegraph declared, “Is this the best festive advert?'

The “Christmas Jumpers” performed live on ITV on Christmas Eve.

Sainsbury’s Q3 city trading statement led with the surprise success of Christmas Jumpers - shares jumped 4%. Cash sales of novelty jumpers up 120% YOY (£4.2m). Sainsbury’s grew 5% Value (£) share of growing market. Total investment only £84K! (9.3:1 ROI)