Football is considered the number one sport in Peru. However, it’s been 36 years since we qualified to a World Cup. This year, after a lot of effort, we made it to “Russia 2018”, a dream come true for any Peruvian football fan. Russia is one of the most expensive and furthest destinies to travel from Peru ,and this commercial is in charge of portraying what’s happening in Peru: football fans are selling their stuff online and on the streets, to make it to the World Cup. If 36 years couldn’t pull Peruvians apart from their team, why should money?