Cannes Lions

SALES DEALS

OGILVYONE WORLDWIDE BRAZIL, Sao Paulo / MAGAZINE LUIZA DEPARTMENT STORE / 2005

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The idea of this superstitial was to advertise the new concept: "Come and be happy", adopted by the retail department store chain Magazine Luiza, plus offer some sales deals. We created a web-karaoke in which people could try to accompany the song, using the space bar on the keyboard. At the end, they would see the result and receive a greeting message that said: "happiness is in the simple moments in life, like singing in front of the computer".

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