Our objective was not only to design an event, but to create an attitude. We christened our event “Face to Face”, conveying a new way of doing business: personal, close, involved and credible, in short Nivea was replacing B2B with F2F. But images also count, not only words. To get people to come, we sent a one-shot disposable camera to the whole network and the main clients, for each person to take a picture of themselves and send it in. Using all the pictures received, we developed all the elements, from the reception room decoration, through menus and down to the smallest detail, creating a mosaic formed by all the faces, those of the Nivea sales personnel and those of their clients, which together formed a number 1.

The notification was a big success, 98% of those invited came from all over Spain to a single event in Madrid.